ALL CANDY MARKETPLACE Broker Benefits

Participation of Industry Leaders

NCA broker members are invited as local representation to help fine-tune corporate strategic planning and to assist manufacturers and retailers create better working relationships and improved follow-up communications for holiday merchandising planning. Top management represents manufacturers. . Manufacturers are not limited as to the number of company personnel they may bring. Retailer participants are invited to send up to four people at no cost and encouraged to send category managers, buyers and merchandising department heads. Brokers are asked only to cover their costs to attend the MARKETPLACE.

Research and Education

NCA will offer exclusive research, presenting a “blueprint” for seasonal candy growth and category optimization. This will be implemented through collaboration among the manufacturers, brokers and retailers to focus on delighting the consumer. NCA is conducting groundbreaking research for participating industry members. NCA also will offer detailed industry analysis with past and projected future performance, based on retail and manufacturer statistics.

Technology

NCA’s web-based item database management allows for pre-marketplace planning, scanning technology on-site and post marketplace follow-up. There also will be note taking and product scanning capabilities, enabling retailers to access item information and personal notes, based upon the products in which they have expressed interest. NCA staff will provide follow-up notes to the retailers either on-site or immediately following the event, depending on buyers’ needs.

Networking

The ALL CANDY MARKETPLACE offers multiple networking opportunities, in addition to the private meetings. The all-inclusive event features all evening functions, breakfasts and lunches. On Wednesday evening, NCA will arrange a dine-around in which attendees will be able to choose the restaurant of their choice and be seated with other MARKETPLACE attendees. The price of the dine-around is included in your registration.

Quality Business Partners

In today’s business environment, it is essential that manufacturers, brokers and retailers choose their business partners well. The ALL CANDY MARKETPLACE offers a forum between leading companies to strategically plan business-building ideas for seasonal merchandising and annual events.