The ALL CANDY MARKETPLACE
Halloween/Christmas 2005
A Collaborative Strategic Planning and Seasonal Buying Event
for confectionery manufacturers and retailers
February 8-10, 2005 The Fairmont Hotel Dallas, TX
An invitation to a premiere confectionery industry event.
The National Confectioners Association is pleased to announce the first ALL
CANDY MARKETPLACE, a collaborative strategic planning and seasonal buying event for
confectionery manufacturers and retailers, with an emphasis on seasonal confectionery opportunities.
It’s new!
This first event will highlight seasonal confectionery opportunities for top manufacturers
and retailers. The first ALL CANDY MARKETPLACE will focus on the Halloween
and Christmas 2005 holidays.
It’s hot!
Complementing the annual ALL CANDY EXPO®,
the ALL CANDY MARKETPLACE will focus on future key seasons and offer
annual strategic planning for leading retailers and manufacturers. This will result in
building communication opportunities to further grow the confectionery category.
It’s important!
By working in partnership and planning ahead,
the ALL CANDY MARKETPLACE will create efficiencies in the seasonal
planning cycle for manufacturers and retailers.
It’s smart!
The MARKETPLACE is a time-effective and cost-effective
forum for planning seasonal merchandising.
By taking part in private meetings
between retail merchandising and buying teams
and confectionery manufacturers, you can maximize
your efforts.
It’s what you want!
The ALL CANDY MARKETPLACE was
developed over years of research conducted
within the confectionery buying community.
NCA asked buyers about their seasonal purchasing
needs, and it was determined that
greater flexibility in meeting length was critical.
Buyers also indicated the necessity of including
brokers in the seasonal merchandising and
strategic planning process to ensure the involvement
of the local representative, where appropriate.
NCA has developed a Buyer Advisory
Council to help guide the future of the ALL CANDY MARKETPLACE.
It’s your choice!
The ALL CANDY MARKETPLACE offers
flexibility to manufacturers in their level of
participation. Manufacturers can participate in
the Sweet Club, renting a private meeting room
for pre-scheduled twenty- or forty-minute meetings
with leading retailers. The time will be
based on your strategic direction for the meeting.
It’s about your business!
In today’s corporate environment, it is essential
that retailers and manufacturers choose their
business partners well. The ALL CANDY MARKETPLACE will offer a forum
between leading retailers and manufacturers to strategically plan business-building ideas
for seasonal merchandising and annual events.
