ALL CANDY MARKETPLACE Retailer Benefits
Efficient and Effective Seasonal Buying and Annual Planning
Create efficiencies in your annual planning and seasonal merchandising needs
by meeting with top management of leading candy manufacturers in one place
in one three day period. In addition: see what's hot for the 2005-Halloween
and Christmas selling seasons; source new seasonal products from top candy
manufacturers; discover new and innovative packaging designs; develop new
merchandising programs with top management from candy manufacturers. Fine-tune
your corporate strategic planning; educate manufacturers to create better
working relationships; and expand profit margins
Participation of Industry Leaders
Retailer participants are invited to send up to four people at no cost and
encouraged to send category managers, buyers and merchandising department
heads. Top management and owners will represent manufacturers. Brokers are
also invited as your local representation for merchandising planning and
for improved follow-up communications.
Research and Education Opportunities
NCA will offer new exclusive research, presenting a "blueprint"
for seasonal candy growth and category optimization, implemented through
collaboration among the manufacturers and retailers to focus on delighting
the consumer. NCA also will offer detailed industry seasonal analysis with
past and projected future performance, based on retail and manufacturer
statistics.
Technology Needs Met
NCA's web-based item database management allows for pre-marketplace planning,
scanning technology on-site and post marketplace follow-up. There also will
be note taking and product scanning capabilities, enabling retailers to
access item information and personal notes, based upon the products in which
they have expressed interest. NCA staff will provide follow-up notes to
the retailers either on-site or immediately following the event, depending
on buyers' needs.
Networking
The ALL CANDY MARKETPLACE offers multiple networking opportunities,
in addition to private meetings. The all-inclusive event features all evening
functions, breakfasts and lunches.
Quality Business Partners
In today's business environment, it is essential that retailers and manufacturers
choose their business partners well. The ALL CANDY MARKETPLACE offers
a forum between leading retailers and manufacturers to strategically plan
business-building ideas for seasonal merchandising and annual events.
